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Recipes for Success in Growing a Business:Part I
By Todd Durkin
It is said that you either “grow or die.” I love to study how we as individuals, organizations, and businesses continue to grow. As we continue to evolve and attempt to improve the quality of our lives, growth will inevitably allow us to achieve our life’s mission. Along the way, there are many lessons to be learned.
By Todd Durkin
Todd is the founder of Fitness Quest 10 & Todd Durkin Enterprises in San Diego, CA. He leads a staff of 26 employees, trains over 25 NFL athletes, and motivates companies, teams, and conferences throughout the country.

Fitness Quest 10 is about to embark upon an exciting growth journey- the opening of our 5,000 square foot expansion. At a staff meeting a few days ago, I shared 8 key points to help them focus on our mission and vision. This is Part 1 of a 2-part article: the conclusion will be in the June edition of TD Times, so stay tuned!

It is said that you either “grow or die.” I love to study how we as individuals, organizations, and businesses continue to grow. As we continue to evolve and attempt to improve the quality of our lives, growth will inevitably allow us to achieve our life’s mission. Along the way, there are many lessons to be learned.

Fitness Quest 10 opened in 2000 as a one-man, 2,000 square foot personal training and massage therapy studio. In just a few days, we will be opening our expanded 5,000- square foot state-of-the-art training center. The expansion will allow us to continue offering all the services we currently offer and much more to better serve our customers. In addition to personal training, massage and bodywork, Pilates, yoga, and nutrition, our new facility will allow us to touch people in the following new ways:
  • Teleseminars 
  • Annual Mind, Body & Health Retreats
  • Life Success Coaching
  • Executive Roundtable Mastermind Groups
  • Metabolic Testing
  • Limited Memberships
  • Executive locker room with infrared saunas, country club lockers, and full shower facilities 

June 1 is when all of this officially begins. There has been a lot of sweat, energy, and time invested in creating it. Many lessons have been learned and many opportunities created. I would like to share a few of the lessons I have found to be extremely valuable in creating a successful venture that you can apply to your own life or business:

Be Smart about your Growth
Don’t grow just for the sake of growing. Have a plan and a strategy. As an athlete, I never went into a game without a game plan for winning. Do the same with business. Create a strategy, a roadmap, a business plan for where you are heading and where you want to end up. It starts with creating your mission and your vision. Your business plan should give you the information you need to decide whether to proceed to the next step.

Conquer Your Fears

In other words, “JUMP.” Whatever the decision you are making, if you have developed a sound strategy and plan for success and you have negotiated the best deal possible, there will ultimately come a time when you have to make a decision. You either “jump or not jump.” What are you going to do?

Listen to your gut. You have done all the homework you can, you have all the numbers (And they can be downright scary!), and it’s going to come down to your instinct. What is your risk vs. reward? Will you be able to sleep at night?  Are you passionate about your vision and willing to stand up for it in battle?

One thing that I have learned is how to be a “strategist vs. an opportunist.” This means that many opportunities will come your way. If you jump at every one, it will dilute your brand and take you away from what you do best. Be smart about which opportunities to pursue.

Remember, Thomas Edison failed many times before he finally discovered electricity. Our experiences in life (win or lose) are all learning experiences that make us more prepared for the next opportunity.

Remember too that “money likes speed.” Make calculated decisions as quickly as you can without rushing. There will never be a perfect time for anything. Don’t be afraid to take calculated risk if you believe in your mission and vision.

Focus on the Fundamentals
Growth often means change. Some people are uncomfortable with change, but it can be a very positive thing. It is important to remember your core competencies and what you do best. For us, it is our personal training, massage therapy, Pilates, and yoga.

Currently, many “changes” are taking place at our business and it is a great time of growth for us. I remind our staff to concentrate on what they do best and the rest will take care of itself. We have the systems in place. It is also important to know your role on the team.

My college football coach used to always say, “Trust your preparation.” In other words, all the groundwork has been laid, your game plan is intact, now go out and execute. It is the same in business. Trust your preparation, focus on what makes you great, and everything else will fall into place.

There are two minutes to go in the game, and the ball is in your hands. What are you going to do? Some people thrive on this adrenaline. That’s how I feel now in opening the new facility, and I love the anticipation of all that is about to happen.

When you are going through the process of growth, never forget to have fun. Whether that be enjoying family time, fun with colleagues or teammates, or special moments with clients, life is too short to not have fun. Remember your essence, your soul, your reason for living. Do the best you can at all times, believe in yourself, and have fun doing it.

The last 10 months have been unbelievable. So many decisions, so many opportunities, and so many emotions: excitement, fear, anxiety, anticipation, stress, fatigue, frustration, enthusiasm, pride, and a sense of accomplishment to name just a few. I recently asked my boot camp participants what they thought it takes to be successful. It seems like I have taught them well. The answers I heard were:

  • Focus
  • Passion
  • Vision
  • Determination
  • Mental Toughness
  • Will-Power
  • Spiritual Balance
  • Commitment
  • Physical Conditioning
  • Support & Teamwork
  • Compassion
  • Motivation
  • Perservarance
  • Discipline

Absolutely right. If you are looking to get to the next level, which areas are you strongest and in which areas do you need the most help? If you want success in your life and you want greatness, these are the characteristics it often takes to get to the next level.

If you want to grow, you must take risk. It must be calculated risk, but at some point you are going to have to pull up your boot straps and jump if you really believe in something strongly enough. Dare to go for greatness in all that you do!
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